One deciding factor for a website to make it to the top of the search results is high-quality backlinks. High quality backlinks are good for SEO purposes, but it is also beneficial for several other reasons.
Although high-quality backlinks benefit your SEO, here are some other benefits that are outside of SEO benefit.
If you get links on popular websites, it is not only great for your SEO efforts but it also builds your brand authority. Links of popular websites would encourage consumers to take interest in your brand. Your association with a popular website will be the attracting force for consumers to be interested in your brand. You will then be presented as an information source within the industry, and can result in websites linking to your content.
There are many website traffic that does not originate from a search on search engines. When users read content and click a link within the content then that constitutes traffic to the website. A website with a lot of traffic which is linked to your site will bring many targeted customers to your website. If you have a single link in a popular website, then you will not run out of referral traffic for years. Referral traffic is highly targeted and thee are consumers that are actually looking for your products.
The internet is the source of data which continues to grow and be accessed. Getting links from reputable directories and other resource websites can help drive traffic to your site for years to come. If you are selling a product and you get a link on a directory of the manufacturers of the same product, then consumers searching online for that particular product will come in contact with your link and click through which lands him on your website and be converted into sales. Linking on directories and resource websites will continue to drive traffic to your site for many long years,
A backlink pointing to the source of great content read by someone could encourage him to click the link and check out the source bringing him to your website. This will the lead the reader to action of some sort like joining your newsletter or another measurable action of your website. They can follow your social media profiles, read your blog, or subscribe to your feed. It was just a single link that brought the company and the consumer together.
if you create content and someone reads it, then he can easily identify the visible links within the content. Your brand will be associated by readers of good content that your brand is linked to, to particular topics that your brand is linked to. Brand name anchor text is now a solid choice for safe link building and not spammy anchor text links.