You will find that most Squarespace websites have landing pages and splash pages created on them. You will be able to get the contact information of a visitor through your landing page. You will find that many people use emails for marketing their products or services. The use of Squarespace website saves you the time of creating new pages or sites for marketing different products or services. To make the most of the Squarespace website, there are essential things that you should know in developing of a landing page. It is crucial that you do some research to help you find out what you need to create a landing page on a Squarespace website. In the discussion below you will find some things to keep in mind when looking to develop a landing page on a Squarespace website.
It is very crucial that you stay focused when creating a landing page on a Squarespace website. The people who visit a page and find many words to read may end up not reading the entire page. You will find that visitors to your page will just read titles, first and last paragraphs so that they get a glimpse of what is being marketed. Therefore, only offer information that is important in marketing your products or services. Things that you want your page visitors to notice can be highlighted or written in bold and bullet form.
Create a contrast in colors of content when creating a landing page on a Squarespace website. This will draw the attention of your page visitors to the right places. Ensure you have a unique design for your brand even as you contrast colors in your website. It is essential to stick to your brand design even as you contrast colors.
Consider branding your landing page when creating it on a Squarespace website. A logo is crucial in branding a business. A logo will help page visitors want to know more about the business. The logo should be made in such a way that it is visible for people to see, but it should not take up such a big space on the website. Regardless of how many landing pages you have, it is vital that you put your logo in a specific point of the page. This will help you earn the trust of your customers.
Ensure that the landing page on a Squarespace website is clean and distraction-free. A page that has many images will distract clients from seeing what they need to see. Having fewer images on your page will give visitors the chance to go through the page and know what it is about. A page with too many images will take a longer period to load and open all the contents on the page entirely.