In order to achieve success in e-commerce or online business, you need to prioritize having an effective and efficient shipping strategy. Shipping is a crucial aspect that buyers consider before they purchase a product online, making a business different from its competitors. Achieving an excellent shipping strategy requires proper coordination and participation of multiple teams such as your shipping and fulfillment team, marketing team, website design and development team and your customer support team. Everyone in your organization must be involved in the pipeline of information dissemination and implementation of effective shipping solutions for your e-commerce business.
First, you need to assemble a dedicated team for specific functions in achieving your shipping goals, basing on your customers’ needs and expectations, while maintaining your margins. Proper communication wit your marketing team is very important so you can formulate and implement shipping options and promotions such as flat rate or free shipping in order to increase visitors to your website or increase order value. It is crucial for your web design and development team to make sure that you have a reliable website showing our current shipping options, promotions and other forms of notification to eligible customers. No matter what shipping option your customers choose, it is the duty of your shipment and fulfillment team to ensure that customer orders are picked, properly packed and shipped on time. It is essential that your customer support team must be knowledgeable and highly-skilled to answer customer questions appropriately basing on your current shipping options and promotions.
The next step is to define your shipping goals by focusing on increasing your conversions, increasing average order value, expanding market or target audience, decreasing cost, and improving operational efficiency. If your goal is to reach new customers or new areas where your products cannot previously reach, you can formulate and offer other shipping options such as an in-store pickup or local delivery. To create an effective shipping solution it is best to consider contacting reputable carriers to know their rates and consider shipping destinations, shipping options and the product size, weight and dimensions. E-commerce shipping options may include free in-store pickup, LT freight carriers, same-day delivery, next-day delivery and free shipping.
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